Google AdWords Expert

What a Google AdWords expert does

Google AdWords is now called Google Ads. Google made the change in 2018, and people still search for both names. Either way it is the same system: you pay when someone clicks an ad that appears next to search results, on YouTube, or across partner sites. The ad auction rewards relevance as well as budget, so a well-built account can outperform a larger one that is poorly organized.

An expert is the person who decides which searches deserve your money, which ones do not, what the ad should say, where the click should land, and how to tell afterward whether it worked. That is the work I do, and it is the reason I measure everything I run for you.

No honest consultant can promise a particular position, click price, or return. What I can promise is a clear plan, a budget you control, and reports you can check against your own sales numbers.

Google Ads services

Search campaigns

Text ads shown when people search for what you sell. This is where most new accounts start, because the searcher has already raised a hand.

Keyword research and negative keywords

Finding the phrases that match real buying intent, and the phrases that only burn budget. Negative keywords stop your ads from showing for searches you never want to pay for.

Ad copy and extensions

Headlines and descriptions written for the person searching, plus call, location, sitelink, and callout extensions that make the ad larger and easier to act on.

Landing page alignment

An ad only works when the page it opens matches the promise. I review the landing page against the ad and the keyword, and list what to change.

Conversion tracking

Calls, form sends, and purchases tied back to the search that caused them, so decisions are made on results instead of guesses.

Bidding strategy and budget control

Manual and automated bidding set against the goal you actually have: calls this month, leads at a target cost, or sales at a target return. You set the monthly spend and it stays there.

Remarketing and YouTube

Follow-up ads for people who already visited your site, and video ads where they fit the goal.

Account reviews and second opinions

If another agency or an in-house team already runs your account, I will audit it and tell you plainly what is working and what is not.

How the work runs

1. Conversation. We talk about what you sell, who buys it, what a customer is worth, and what you can spend each month.
2. Research. I study your market and your competitors' ads, and build the keyword list and the list of searches to exclude.
3. Build. Campaigns, ad groups, ads, extensions, and tracking are set up so every click can be traced to an outcome.
4. Launch and watch. The first weeks are for learning. I check search terms and spend often and cut waste early.
5. Report and refine. You get a plain-language report on spend, clicks, calls, and results, and we decide the next change together.

Questions and answers

Are AdWords and Google Ads the same thing?

Yes. Google renamed AdWords to Google Ads in 2018. The service is the same pay-per-click advertising on Google Search, YouTube, and partner sites.

How much should I spend?

It depends on what a customer is worth and how many people search for what you sell. We set a monthly budget first, then judge every change against it. You decide the number.

How long before I see results?

Ads can run the day they are approved, but the first weeks are for collecting search data. Expect adjustments, not a finished account, in the first month.

Can you take over an account that already exists?

Yes. I start with an audit of the account, its history, and its tracking, then tell you what to keep and what to change.

Do you only work with businesses in certain cities?

No. I work with advertisers in Las Vegas, Los Angeles, Phoenix, Fredericksburg, Mexico City, Fort Lauderdale, New York, and elsewhere, by phone, video call, and email.

How do I get started?

Call 877-737-7427 or send a message with your website and what you want more of: calls, leads, or sales.